Building Revenue Engines That Scale

$480M to $1.3B in 4 Years

Full-stack marketing leader with expertise across growth, field marketing, partner marketing, channel communications, ABM, events, and AI-powered strategies that drive measurable business results.

170%

Revenue Growth

$1.8M

Single ABM Win

15+

Years Leadership

🚀 Explore my AI Engine Room

About Me

I am a versatile marketing executive with deep expertise across the full spectrum of B2B SaaS marketing. I do not just execute in silos; I build integrated marketing engines that scale.

At Akamai, I simultaneously led North American Field Marketing while directing Global Channel Communications. This breadth allows me to see the full picture and drive results across multiple functions.

Throughout my career at Fortune 500 companies (Akamai, Informatica, Progress Software, Oracle), I've consistently built scalable programs, pioneered innovative frameworks, and delivered measurable outcomes—whether leading a single function or orchestrating across the entire marketing stack. leading a single function or orchestrating across the entire marketing stack. Most recently, I have turned that expertise into action — building AI engines designed specifically for field marketers.

Core Expertise

• Revenue & Pipeline Growth

• Account-Based Marketing (ABM/ABX)

• Partner Marketing & Channel Enablement

• Demand Generation Strategy

• Event Management & Executive Engagement

• Marketing Operations & Analytics

• Team Building & Leadership

• AI Agents & Marketing Technology

Education

MIT Professional Education - Artificial Intelligence and Machine Learning: Leading Business Growth

MA Global Marketing, Advertising and Communications, Emerson College

MBA, Indira Gandhi National Open University

Case Studies

Scaling Akamai Security: $480M to $1.3B

Akamai Technologies

The Challenge

Akamai was recognized primarily as a CDN leader but lacked visibility for its enterprise security offerings, limiting market perception and pipeline growth.

The Strategy

Built comprehensive marketing engine combining field marketing, ABM, partner marketing and communications, and digital strategies. Launched innovative programs including Queue-it for life sciences, Omni-Nurture campaign (both recognized with Akamai Gold Star Awards), Digital Surround ABM framework, and Security Bytes podcast. Launched Pharmaceutical and Life Science Vertical.

Results

• 170% Revenue Growth in 4 years

• Scaled from $480M to $1.3B in 4 years

• 40% Database Expansion through Omni-Nurture campaign

• Introduced BrightTalk, which was added to the marketing tech stack

Building Scalable Marketing Models at Informatica

Informatica

The Challenge

Informatica was pivoting to cloud while needing to build scalable field and partner marketing programs with repeatable event models that could drive consistent pipeline across diverse verticals (manufacturing, financial services, retail, data management).

The Strategy

Built repeatable marketing frameworks including MDM Day event series and Hands-On Training workshops. Activated strategic 1:1 ABM programs in key accounts. Scaled regional events to exceed ROI targets.

Results

• $1.8M closed revenue in 6 months through ABM

• $5M+ quarterly pipeline from workshop series

• Scaled MDM event to largest in North America

Tech & AI Expertise

AI-Powered Marketing Leadership

I believe modern marketing leaders must combine strategic thinking with technical fluency. I'm MIT-certified in AI/ML and actively use AI agents daily to optimize campaigns, analyze data, and accelerate decision-making.

AI Capabilities

• MIT Professional Certificate - AI & Machine Learning

• AI agent development & deployment — see my AI Engine Room

• Built a 3-agent AI engine for field marketing operations — Run of Show, Guest Agenda & Post-Event Survey generated in minutes

• Predictive analytics implementation

• Marketing automation & personalization

• Data-driven campaign optimization

MarTech Stack Expertise

• AI Agents: Claude, ChatGPT, Perplexity, Groq, Co-Pilot

• 6Sense, Demandbase, Bombora

• Salesforce, Marketo, HubSpot

• Tableau, Looker, Google Analytics

• Figma, Canva, Adobe Creative Suite

Innovation Highlights

Throughout my career, I've launched programs that organizations later scaled globally:

Digital Surround (Akamai)

Developed the Digital Swarming methodology: a data-driven, multi-channel ABM initiative leveraging 1st and 3rd party intent data to prioritize high-propensity enterprise accounts. Closed a $2.6M deal with a Fortune 500 Bank, the largest new customer sale via multi-touch attribution for that fiscal year.

Omni-Nurture Campaign (Akamai)

Founding team member who conceptualized and executed the omni-channel nurture strategy engaging net-new contacts. Expanded marketing database 40% and created sustainable demand generation engine adopted globally. Recognized with Akamai Gold Star Award.

Queue-it Product Launch (Akamai)

Led go-to-market strategy for Queue-it product launch during COVID-19, targeting pharmaceutical vertical. Generated pipeline through agile, crisis-responsive marketing.

Agentic Workforce Engine (Go-To-Marketology)

Built a 3-agent AI engine that auto-generates a full executive event operations suite — Run of Show, Guest Agenda, and Post-Event Survey — from a single input. Agent 2 reviews, Agent 3 self-corrects. Designed specifically for field marketers. See it live →

Let's Connect

I'm open to marketing leadership opportunities, advisory roles, and speaking engagements. Let's discuss how I can help scale your B2B SaaS revenue.

linkedin.com/in/preetialphonso

Boston, MA

What I'm Looking For

• Marketing Leadership Roles at B2B SaaS companies focused on revenue growth

• Advisory Board Positions for growth-stage startups